California requires every LLC to have a unique, distinguishable name. Here's how the rules work, where to search, and how to reserve a name before you file.
Every state writes its own LLC naming rules. California's rules cover three areas: what words you have to include, what words you can't use, and how distinct your name has to be from every other California entity on file.
California will reject a name that is the same as — or confusingly similar to — an existing California LLC, corporation, partnership, or reserved name. "Confusingly similar" is a judgment call made by the California Secretary of State, not an algorithm; small differences like "Acme Holdings LLC" vs. "Acme Holding LLC" can be rejected.
California imposes an $800 minimum annual franchise tax on every LLC, payable to the Franchise Tax Board regardless of income. It is owed every year the LLC exists, even in a loss year, and is separate from the Secretary of State filing fees. LLCs with gross receipts above $250,000 owe an additional gross-receipts fee on top of the $800 minimum.
The California business entity search lives at sos.ca.gov. Look for "Business Entity Search" or "Name Availability Search" in the main navigation.
Don't just search the full name — try the distinctive keyword alone, the keyword with and without the "LLC" ending, and the plural/singular forms. A name that passes a "begins with" search can still collide on a "contains" search.
The California database only tracks state entity names — it does not check federal trademarks. For a business you plan to brand nationally, also run a USPTO TESS search before committing.
If the exact match .com is taken by a competitor, treat that as a warning flag — not about state availability, but about everyday confusion in the market.
California allows name reservation for a fee, typically held for 60 to 120 days. If you're ready to file within a week or two, there's no reason to reserve — just file the Articles directly and the name locks when the LLC is approved. Reservation makes sense if you've picked a name, need to secure it, but aren't ready to file (for example, because you're still finalizing the operating agreement or capital structure).
When you reserve with us, we file the California name-reservation form and hand you the confirmation. Reservation fees are a pass-through California state cost; our service fee is still $299 whether or not you reserve.
A formation specialist runs the California database before submitting your Articles. If your first choice is taken or likely to be rejected for similarity, we call before filing — we do not submit a filing that isn't going to clear. You tell us your preferred name plus two alternates on the reservation form and we work through them in order.
Reservation takes three minutes. A formation specialist in Sacramento handles the rest.